Andrew Goodwin has identified a number of key features which distinguish the music video as a form:
- There is a relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contradicting the lyrics.
- There is a relationship between the music and the visuals, with the visuals illustrating, amplifying or contradicting the music.
- Genres are complex and diverse in terms of music video style
- Record companies often demand a lot of close-ups of the main artist or vocalist
- Voyeurism is exists in many music videos, especially in the videos of female artists. Some examples are screens within screens, cameras, mirrors, etc.
- There are likely to be intertextual references, either to other music videos or to films and TV texts, these provide further pleasure for the viewers and fans.
Illustration is when the lyrics are the main part of the music video to tell the story. A dance would also express the feeling and moods of the song.
Beyonce is the main person in the video she uses lyrics to express the feelings and moods.
Amplification is when new meanings are introduced and contradicts the lyrics adding layers of meaning.
Disjuncture is when there are few or no connections between the music video and the lyrics or where the video contradicts the lyrics.
The actions in Wileys video wearing my rolex has nothing to to with the lyrics in the song
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