In our media lesson, we looked at music videos and analysed them in relation to these four concepts: narrative, genre, representation and media language. After learning how to analyse videos in this way, I decided to analyse Time to pretend by MGMT.
Genre: By watching this video, I've come to a conclusion that the genre is indie. The only setting that you can see is a beach and the rest are computer generated. The artists in the video are wearing costumes and sometimes, they're wearing little clothes. This links to the genre because indie artists are supposed to be carefree and liberal and they express this through their music. The lighting isn't very evident as most of the video is done in front of a green screen.
Narrative: The narrative of this video is non linear as it has no clear beginning or end, yet any direction.
Representation:
Media Language:
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