Audience (research)

Sarah lives in hackney she is 17 years old and is a student. She works part-time in new look and buys her groceries in Morrisons. In her spare time Sarah goes out with her mates, goes to the cinema and attends house parties. She reads Glamour, OK, Heat magazines. She often travels by bus and occasionally uses the tube.  She owns a laptop, IPod, television and Blackberry. She wears high street brands such as River Island, H & M and Top shop. Her favourite drink is diet coke. She likes to go to Spain on her holidays. She likes listening to R & B because she likes dancing to it and its fun and up beat. She also listens to Grime because her friend is a grime artist. her psychographic profile is an Aspirer.