Analysis of Rihanna's digipak, video, website and myspace (Research)

Rihanna is the perfect example of how different media products can link together to promote an artist. The whole world is in love with her at the moment and I feel that the way she her media products have been produced has played a part in winning over all of her fans worldwide.

She has had a drastic image change and dyed her hair to red. A very bold and distinguished colour, she really wanted to stand out. She has achieved phenomenal chart success toppingg charts all over the world.
The "red and pink" theme that she has right now is featured almost everything shes involeved in. The boldness of the colour helps audiences familiarize with Rihanna using visual links. From her website to myspace to her music videos the Red and pink theme is featured all over them.


Only Girl in The World Video
 This video was the first single release taken from her album. There are very strong and obvious visual links with her other media products.

                                        

   Rihanna LOUD digipak

Asyou can see there are strong visual links between her digipak and the music video. The warm red tones and the floral theme. The front cover of her digipak is quite simple. Its just a close up of her and her name and title written in a simple but stylish font.

 The inside of her digipak is still strongly linked with the music video. The photos used were obviuosly taken at the set of her video. Although the digipak is simple it is very classy and fashionable. I really like how her photo continues from the first panel on to the second panel and the rose bushes continue throughout the digipak. Another think i have noticed is that her costumes are white or light pink and also white and black stripes. This goes with the whole theme but I also think they wanted the red to stand out even more.

Rihanna's website        

  
Rihanna's Myspace and adverts

Rihanna's website